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After Point of Sale (APOS)

Drive revenue, retention,
and renewals with APOS

What best describes you?

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What is APOS?

After Point of Sale (APOS) is the business of renewing warranty coverage and delivering post-sale services for Lenovo IDG and ISG hardware. It’s a critical window of opportunity—where we re-engage the customer, extend the value of their investment, and generate additional revenue.

When we act with urgency, APOS becomes more than support—it becomes a growth engine. The APOS team at Lenovo enables this growth engine with resources to drive activation of APOS opportunities across the entire customer lifecycle.

Miss the window, and the opportunity is gone. Capture it, and you deepen trust, protect the install base, and unlock long-term impact to win at scale.

Why APOS?

There’s almost $3 billion in service renewal opportunity on the table in FY26 alone — and most of it’s waiting to be actioned. Industry benchmarks show average renewal rates of 5% on IDG and 60% on ISG. It’s revenue walking out the door.

APOS changes the math. In just five years, channel partners using Lenovo’s APOS tools have driven 12x more revenue through the renewal motion — and boosted unique customer participation in services by 34%.

APOS isn’t just support. It’s a team built to empower ownership of the entire customer lifecycle.

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We’re ready to help you capture more revenue, starting today.

Learn how to use APOS tools, get answers fast and connect with the right people. Reach out now

Own Customer Lifecycle
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Own the entire customer lifecycle 

Every expiration is a revenue opportunity. Use automated alerts and smarter quoting to re-engage at the right time — and turn renewals, extensions and refreshes into fast wins.

Stay visible. Stay valuable. Win big.

Scale Efficiently
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Scale without burning resources

There’s nearly $3 billion in global renewal opportunity on the table — and no sales team big enough to chase it all. Cover more ground with APOS automation and quoting tools to keep expiring coverage from falling through the cracks.

Scale impact, not headcount. Let automation carry the load while you claim the win.

Claim Revenue
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Claim revenue before it disappears

Service deals move fast — and disappear even faster. Smarter Renewals keeps you ahead with automated alerts and a self-service path to let customers refresh hardware or renew coverage before it lapses. ISG CBSO gives you the tools to build, price and streamline ISG service contracts — your way.

Lock down coverage. Lock in revenue.

Own the entire customer lifecycle 

Every expiration is a revenue opportunity. Use automated alerts and smarter quoting to re-engage at the right time — and turn renewals, extensions and refreshes into fast wins.

Stay visible. Stay valuable. Win big.

Scale without burning resources

There’s nearly $3 billion in global renewal opportunity on the table — and no sales team big enough to chase it all. Cover more ground with APOS automation and quoting tools to keep expiring coverage from falling through the cracks.

Scale impact, not headcount. Let automation carry the load while you claim the win.

Claim revenue before it disappears

Service deals move fast — and disappear even faster. Smarter Renewals keeps you ahead with automated alerts and a self-service path to let customers refresh hardware or renew coverage before it lapses. ISG CBSO gives you the tools to build, price and streamline ISG service contracts — your way.

Lock down coverage. Lock in revenue.

How APOS Works

How APOS Works

Start with support from an expert team. Scale with smarter tools. 

Don’t lose another deal — Contact our APOS experts today

Every missed renewal is lost revenue. Lenovo’s APOS experts are ready to help you get started faster — and maximize the value of our program.

Learn the tools. Automate the busy work. Get clear answers from real people who know how to drive revenue.

Don’t leave money on the table — reach out now and start capturing what’s yours.

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Smarter Renewals

Automate low-touch renewals.

Smarter Renewals captures the low-effort deals your team can’t prioritize.

Smarter Renewals works behind the scenes — triggering alerts and enabling customers to quote and renew on their own.

You stay focused on high-value plays while revenue rolls in automatically.

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ISG CBSO: Contract Based Service Offering

Streamline ISG renewals with flexible, contract-based quoting.

ISG CBSO helps you manage multiple services through one flexible contract — simplifying coverage across serial numbers, start dates, service levels and billing terms.

Maintain one contract for many systems. Extend timelines and align terms to your customer’s environment. Get flexibility and visibility from the start, whether you’re quoting for a few devices or an entire fleet.

The longer you wait, the more revenue you lose. Stop the leakage and start winning with ISG CBSO.

Smarter Renewals

Automate low-touch renewals.

Smarter Renewals captures the low-effort deals your team can’t prioritize.

Smarter Renewals works behind the scenes — triggering alerts and enabling customers to quote and renew on their own.

You stay focused on high-value plays while revenue rolls in automatically.

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ISG CBSO: Contract Based Service Offering

Streamline ISG renewals with flexible, contract-based quoting.

ISG CBSO helps you manage multiple services through one flexible contract — simplifying coverage across serial numbers, start dates, service levels and billing terms.

Maintain one contract for many systems. Extend timelines and align terms to your customer’s environment. Get flexibility and visibility from the start, whether you’re quoting for a few devices or an entire fleet.

The longer you wait, the more revenue you lose. Stop the leakage and start winning with ISG CBSO.

Your APOS advantage begins here.

Pick your path to get started.

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